The A-Z Media Group

Our Team

A-Z Media Group, Inc. is proud of its dynamic and award-winning team of leading senior executives. Each individual is uniquely skilled and brings immense talent and industry knowledge to our company. We hope you will take a few minutes and get to know those who shape the way we do business.

	Dennis Conforto Chairman & CEO A-Z Media Group, Inc. was founded by Dennis Conforto. Dennis has been Chairman and CEO of A-Z Media Group, Inc. since 1999. His extensive experience in retail sales and marketing was the basis for his vision in the founding of the company. For nearly 20 years prior to founding A-Z Media Group Inc., Dennis was an owner and senior executive at GERS Retail Systems, a worldwide leading vendor of retail management information systems. Dennis also served as president of the Retail Consultants Center for nearly two decades, and was executive vice president at a Top 50 retail home furnishings company. He has been a frequent speaker at major industry events, focusing in particular on sales and profitability. Dennis is the proud father of 7 and grandfather of 16 one of which he is holding in the picture to the right. Dennis currently resides in San Marcos, CA with his wife Marie.
	Stefan Harlan President & COO Stefan has spent the past 20 years in the public and private sector streamlining operations, managing business development and increasing sales. Stefan's first job after his MBA was working for a Fortune 200 company in New York City. He worked in their Treasury Department, where he created the Monthly Credit Report SOP reducing labor costs by 67%. Stefan co-founded the first American hotel and business center in Moscow, Russia increasing sales from zero to 22M over a three year period. Stefan began 8 years ago working with A-Z Media Group. Stefan is the proud father of 6 children and 1 grandchild. Currently he resides in Highland, UT with his wife Tamara.
	Sherrie Bratke Vice President of Sales Publishing Sherrie has been living, breathing and working with Internet Advertising since 1997, with the launch Citysearch.com in Utah. This was truly an advisor position as we were literally teaching businesses the viability of having their own web site and what the web could do to grow their business. Her teaching skills landed her a coveted top 10 ranking Internationally and top local rep month after month. Sherrie had a brief stint at CareerWebSource.com during the dot.com bust, and therefor had the privilege of feeling the pain of a dot.com going belly-up. At the Newspaper Agency she helped to spearhead the turnaround of the Internet division from a leveraged lazy asset, to being a profit center by driving revenue from $10K per month in revenue to over $100K per month. Whilst at CK Media, Sherrie single handedly (no, seriously she did) helped turn their web properties from financially drab to financially fab in under a year (think $75k per annum to $1.2 million). Bottom line, Sherrie understands online advertising and how to marry marketing efforts to consumer segments. Sherrie currently resides in Farmington, UT with her husband Dave. SHe is the proud mother of 3 children and 4 grandchildren.
	Steve Orme Vice President of Sales Media A-Z Media Group and its associated division A-Z Media sales efforts are lead by Steve Orme. Steve has been with the A-Z Media Group since 2002 and was associated with the company starting in 1998. Steve’s vast experience in Media Buying, emailing marketing and TV commercials has been a driving force behind the sales success of the company for nearly a decade. Prior to joining A-Z Media Steve was an executive in a larger service company and was also a founding partner in a start up firm attesting to his management and service skill sets. Steve currently resides in LaCosta, CA with his wife Linda. Steve is the proud father of 5 children and 2 grandchildren.
	Tony Beecher Vice President of Information Technology Tony Beecher oversees the information and system needs of A-Z Media Group, Inc. and its associated divisions. Tony has been with the A-Z Media Group since 1999. Tony’s extensive experience in information systems and technologies has been a driving force behind the technical success of the company for nearly a decade. Prior to joining A-Z Media Group, Inc., Tony worked for GERS Retail Systems for over 13 years where he was instrumental in the design, development, quality control and implementation of three generations of software products. During this time, Tony served in various positions including quality control manager, product manager, marketing support and training specialist. Previously, Tony worked for a large home furnishings business and was responsible for the daily operations of 14 stores in the San Francisco bay area. Tony has also served as a partner in a warehousing, wholesale distribution and advertising firm specializing in the retail home furnishings and consumer electronics industries. Tony has worked closely with the leaders in these industries to develop a clear understanding of these industries. Tony currently resides in San Diego, CA with his wife Mary.
	Nancy Snow Executive Administrator/Trade Show & Event Coordinator Since 1999, Nancy has served as the administrative executive for A-Z Media Group and all of its associated divisions. Her experience and background have been crucial to the company’s ongoing success. Chief among her responsibilities is managing trade shows and events, in addition to handling many of the administrative functions that make the corporate office work. Prior to joining A-Z Media Group, Nancy worked for GERS Retail Systems as the executive assistant to Dennis Conforto. She was responsible for speaking engagements, travel, sales reports, conference schedules and hundreds of PowerPoint presentations. Nancy has worked with Dennis for over 20 years. As Dennis says, “Nancy runs the show, I just talk.” Nancy currently resides in LaCosta, CA with her husband Jim.
	Jami Petersen Editor-In-Chief: Scrapbooking.com Magazine, Newsletters Jami is the managing editor of Scrapbooking.com Magazine’s weekly business and consumer newsletters. She is also the managing editor of the bi-weekly SMART Report. Prior to joining A-Z Media Group, Inc., Jami was editor of several different craft publications. In addition to her managing editor responsibilities, Jami can be seen on Crafttvweekly.com demonstrating various craft projects. Jami currently resides in Japan with her husband Buddy.
	Sherry Chapman Senior Manufacturer Consultant, The SMART Group Sherry is a consultant for The SMART Group representing the needs and interests of the manufacturers. She joined the team in 2008 to work with manufacturers to grow their market share with retailers. Sherry's experience in the scrapbook industry goes back to 1999 when she worked with Frances Meyer, Inc. Upon relocating to California in 2002, Sherry joined Creative Imaginations, a leading scrapbook manufacturer, first as Art Director until she was promoted to Marketing Director. She was responsible for trade shows, advertising, special events and new product launches. After the birth of her second child, Sherry stepped down as Marketing Director and now consults from home as part of the CI marketing team. Sherry has also served on the Scrapbook Advisory Board and The SMART Executive Committee. Sherry currently resides in Pound Ridge, NY with her husband Chris and is the proud mother of 2 children.