Our Team

A-Z Magazines provides a range of advertising and marketing services that increase sales and reduce costs. A-Z Magazines launched initially in the $2.5 billion-a-year scrapbooking industry, where its clients include Top 100 Retailers as well as regional and local independents. A-Z also serves major regional franchisees.

The Team

Dennis Conforto
A-Z Media and its associated ShopA-Z.com and A-Z Magazines divisions were founded by Dennis Conforto, Chairman and CEO, in 1999. Prior to founding A-Z Media, Dennis was an owner and senior executive at GERS, a leading vendor of retail management information systems, for nearly 20 years. While at GERS, he also served as president of the Furniture Consultant’s Center for nearly two decades. Before he joined GERS, Dennis was executive vice president at a Top 100 retail home furnishings company. He has been a frequent speaker at major events in the home furnishings industry, focusing in particular on retail sales and profitability.
  Karen Crisp
Karen Crisp is the National Sales Manager for A-Z Magazines. Karen joined the company in 1999 as a part of the original founding team and has worked in the accounting, operations, and legal departments of the company. Prior to joining the A-Z Media Group, Karen worked several years with MAI Systems on the marketing team of a powerful, high tech, award-winning software firm servicing the hotel industry. For nearly a decade and a half Karen was the CEO of a financial service firm she owned headquartered in Southern California. Her company provided a variety of finance products and services. Karen has worked with and consulted with many of the largest, most successful manufacturing firms within the Scrapbooking Industry. She has innovated with her clients several new products and services that A-Z Magazines now provides to the marketplace today.
Tony Beecher
Tony Beecher, Vice President of Technology, has 13 years experience with the Internet and an extensive background in software development and retail. For over 13 years, Tony worked for GERS Retail Systems where he was instrumental in the design, development, quality control and implementation of three generations of software products. During this time, Tony served in various positions including quality control manager, product manager, marketing support and training specialist. Previously, Tony worked for a large home furnishings business and was responsible for the daily operations of 14 stores in the San Francisco bay area. Mr. Beecher has also served as a partner in a warehousing, wholesale distribution and advertising firm specializing in the retail home furnishings and consumer electronics industries. Tony has worked closely with the leaders in these industries to develop a clear understanding of these industries.
 
StacySmith
Stacy Smith, A-Z Magazines Managing Editor, enjoys merging her love for writing, crafts and creativity for readers to enjoy around the world. Her academic background is in Political Science and Public Administration but her passion is in making people smile whether it is through crafts or volunteer work. When not working, she likes to learn as much as she can about scrapbooking and paper crafting while making her own unique creations and looks forward to expanding her craft experience with Scrapbooking.com for years to come.
Jake Naylor
Jake Naylor, Creative Director, joined A-Z Media Group in 1999. Prior to his work with A-Z Media Group, Jake served as a design consultant for a construction firm with operations spanning the western United States. Jake also brings to A-Z Media Group experience in marketing and promotions with a leader in cancer research funding.

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